Match on action is where the camera is showing an action in a full shot but then cuts into part of the action portraying the same image as in the full action shot. In this video the character is reading a book and the camera cuts into just the book at the same moment showing what is happening in a different perspective. Ususally they go from one image into an extreme close up like in this they go from showing the whole character to just showing the book she is reading.
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